Emails & Newsletters
An email has a few seconds to earn a click. These are campaigns I wrote for businesses and for shoppers, each one built for a specific reader and a single next step.
Scroll inside each email to read it in full.
Virginia Cannabis License Accelerator Tour
B2B
Target audience
Prospective license applicants, entrepreneurs, operators, and industry professionals across Virginia who registered for CannDelta’s five-city tour.
Tone
Warm, professional, and upbeat. Welcoming enough for first-time applicants, credible enough for experienced operators.
Goal
Build excitement before the tour, give every attendee the logistics they need, and get people in the room on time.
What I wrote
- “See You Soon” pre-tour email introducing the CannDelta team, the agenda, and all five stops
- “1 Day to Go” reminder with the city-specific location, time, and agenda
- Subject lines, section headings, and calls to action
A line from the email
Whether you have questions about licensing, compliance, operations, technology, financing, or the path ahead, this tour is designed to give you direct access to the people and resources that can help you move forward.
“See You Soon” email
See You Soon at the Virginia Cannabis License Accelerator Tour
1 Day to Go: Your Virginia Cannabis License Accelerator Tour Agenda
New Product Alert
B2C
Target audience
Adult cannabis shoppers (21+) on Bud 2 Bloom’s mailing list, mostly locals around Netcong, New Jersey.
Tone
Playful, sensory, and neighbourly. Flavour first, with small local details that make the shop feel like a familiar place.
Goal
Tease the new Signature Collection before it hits the shelves and give subscribers a reason to visit the store.
What I wrote
- The “Coming Soon to Our Shelves” sneak peek
- Product names and flavour descriptions for all three blends
- Event and promotion sections
A line from the email
Named after Ruby, our shop dog and resident watermelon enthusiast. […] 100% Ruby approved.
Ruby Rozay product description
NEW Product Alert at Bud 2 Bloom
Triple Blitz program communications
B2B
Target audience
Partner sales teams enrolled in Triple Blitz, a sales incentive program from HP, Intel, and Microsoft.
Tone
Energetic, motivating, and clear. Every message points to the next task, deadline, or reward.
Goal
Keep participants active all quarter: kick off each phase, explain the tasks, and remind people how to stay eligible and earn points.
What I wrote
- Monthly newsletters, including the program kickoff and February tasks
- Reminder and launch emails
- Headlines, task descriptions, FAQs, and calls to action
A line from the email
Gear up for an exciting new launch!
Triple Blitz launch email
Newsletter · 2025 kickoff
Newsletter · February tasks
Email · Stay eligible reminder
Email · New launch
