Website Copy
I wrote every word on these two websites. One is a digital growth agency built for the age of AI. The other is a bilingual literary journal from Beirut. They speak to very different readers, and each one needed a voice that fit.
Intellicastle
The brand
Intellicastle helps established companies stay visible as buyers move from search engines to AI assistants. The site needed to sound confident and premium while explaining AI and SEO in plain language, the same voice I defined in the Intellicastle brand guide.
What I wrote
- Homepage, from the hero to the closing call to action
- The Intellicastle Growth System: Visibility, Conversion, and Retention
- Descriptions for all ten services in the Intellicastle Ecosystem
- The About Us page, including why the company exists and what it stands for
- The Services page
I also wrote the Intellicastle brand guide.
A line from the site
Be the brand leading your industry for the next decade.
Intellicastle homepage
Samples from the site
Homepage hero
BUILT FOR THE NEW AGE OF INTELLIGENCE.
AI sits between your buyer and their decision
Growth System · Visibility
Get found where the question is asked. Google. ChatGPT. Social. The inbox. AI Summaries
Growth System · Conversion
Make the next step obvious. Your company is the answer, solution, and industry thought leader.
Growth System · Retention
Keep the buyer close. The work that turns one sale into a relationship that pays for months.
About Us · Our Belief
Understanding is the real competitive advantage.
About Us · What We Stand For
Practiced behaviors you can hold us to, from kickoff to reporting.
Rusted Radishes
The brand
Rusted Radishes: Beirut Literary and Art Journal has published new work by emerging and established writers and artists since 2012, in English and Arabic. As Digital Content Manager since 2018, I write the site copy and build and maintain the WordPress site. The voice is warm and literary, and it invites readers and writers in.
What I wrote
- The About page
- Calls for submissions for each new issue
- Writing prompts
- Section and series introductions
- The mailing list sign-up
A line from the site
For Issue 13, Rusted Radishes turns its attention to tomorrow.
Call for Submissions, Issue 13
300%
growth in international readership, year over year
Samples from the site
About · Editorial vision
RR’s editorial vision values the role of editors in the writing and publishing process…
About
Since 2012, RR has published previously unpublished works by emerging and established writers and artists…
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